KLANGWELT (design)

AboutCreative director & visual designer

Behind the tape.

I'm a creative director and visual designer who works in the gap between what a brand means and what its people actually see, use and hear.

For twenty-five years that has meant identities, campaigns, interfaces and album art for labels, studios and brands, and lately apps I take from the first sketch to the App Store. I work best with music, culture and product teams that would rather be remembered than safe.

Portrait of Klangwelt, arms crossed, in a black leather jacket against a red painted mural.
Fig. 0: the person behind the worktap to develop

how I workThree steps

  1. Listen

    discovery

    Every project starts with a conversation: what the brand believes, who it's for, what it's up against, and how it should feel. I listen for the thing underneath the brief.

  2. Compose

    concept

    Research, moodboards, then sketches or wireframes depending on the scope. A few distinct directions follow, each a different answer rather than three versions of the same one.

  3. Master

    delivery

    The chosen direction is refined until it holds up everywhere it has to live, then handed over as working files and guidelines, so it stays consistent long after I've left the room.

skills · hover or tap a channel to solo itThe mixing desk

MASTER

Everything, at once

25 years on the desk · since 2001

Pick a channel to hear it on its own.

I · Direction

II · Digital design

III · Build

IV · Video & sound

V · Graphic design

Also in the mix big-picture thinking · obsessive detail · problem solving · curiosity · empathy · quality first · a soft spot for risk

Studies & certifications

  • Arts and Heritage ManagementUniversità Bocconi · 2023
  • In the Studio: Postwar Abstract PaintingThe Museum of Modern Art (MoMA) · 2023
  • Design Jam MentorMozilla Labs · 2011
  • Certified Technician, Programmer (level 2)Ministry of Education, Romania · 2004
  • "Join Multimedia" contest certificateSiemens Germany · 2002
  • Art Direction for Creative Visual BrandingLinus Lohoff · Domestika
  • StorytellingAlan Moore · BBC Maestro
  • Art Direction for CD/Vinyl CoversGoster · Domestika
  • Musical Composition for Short Films with Ableton LiveDomestika
  • PhotographyAnnie Leibovitz · MasterClass
  • Electronic Music Productiondeadmau5 · MasterClass
  • Terms and Techniques of EditingJoaquín Elizondo · Filmmakers Academy
  • Marketing Strategy for BusinessOxford Learning Lab
  • Computer ScienceAlexandru Ioan Cuza University, Iași

Languages

  • Englishfluent
  • Romanianfluent
  • Frenchintermediate
  • Germanbeginner

Clients & collaborators

Universal Music Group · Sony Music · Live Nation · Yamaha · Harley-Davidson · Subaru · Steve Madden · TIDAL · Burberry · Stella Artois · Harry's · RoBrady · New School Recordings · Audien · Shanahan · Andre Sobota · Quite Right Records

END OF SIDE A · the B-side is yours

Say hello.

hello@klangwelt.com

● currently booking projects for 2027

Studio manager: Kitty, a rescue calico cat, since 2018.