KLANGWELT (design)
REEL Nº 07SIDE APAL · 60 MIN

[ recovered footage · not for broadcast ]

Klangwelt Creative Director and Sr. Visual Designer

DO NOT TAPE OVEREST. 2001

Brand experiences, art direction and product design for studios, labels and culture. Twenty-five years of work, cut down to the frames that matter.

▶ PLAY

KLANGWELT ARCHIVE
PERSONAL EFFECTS · LOT 0001
------------------------------

  1. 01 VELARIUM STUDIOZERO TO SHIP
  2. 02 LOOMIZERO TO SHIP
  3. 03 NEW SCHOOL REC.LABEL
  4. 04 HAC!BDCAMPAIGN
  5. 05 POPCATPACKAGING
  6. 06 THE ARCHIVE×48
  7. 07 SIDE B0:30
  8. 08 PRACTICE×6
  9. 09 KIND WORDS×3
  10. 10 LINER NOTES1 PG

ITEM COUNT09

TOTALONE CAREER

RETAIN THIS COPY FOR YOUR RECORDS
* THANK YOU, COME AGAIN *

TODAY'S MARKNº 000

— · drawn once, never again

sub-entry 00 Selected work

A guided drawing session in Velarium: a figure holding a cat over a watercolour sky, with a check-in prompt above and a small toolbar below.
Velarium's brush picker, where every brush describes what it does to the page.
The Velarium music room: a dark stage with a scale-locked keyboard and ambient sound layers.
PLATES 01–03 · DRAW / PAINT / MUSIC · TAP TO DEVELOP
The Velarium app icon: a wide cream heart of two soft halves with a four-pointed star glowing where they meet.
a heart that's lit again

Creative direction · Product design · Build

Velarium Studio

A trauma-informed art therapy app for iPhone and iPad: a quiet room you can step into when the day is too loud. Six rooms for drawing, painting, music, journaling, sensory work and sleep, designed for the worst day rather than the best one.

Every sound is generated as it plays and every visual is drawn as you look at it. No bundled media, so no session ever repeats.

Role
Creative direction, product design, UI/UX & build
Platform
iOS · iPhone & iPad
Status
Live on the App Store
Year
2026
Read the design case study

Creative direction · Product design · Build

Loomi

Style what you own. A styling app that feels like texting your most stylish friend, the one who actually knows your closet. It turns the pieces you already have into looks you can arrange, refine and keep, for wherever you're going, even the couch.

The direction: give people of every age and size the confidence to bring their style to life, whatever their lifestyle. Reinventing what you already own, instead of rushing to the store.

Role
Creative direction, product design, UI/UX & build
Platform
iOS · iPhone & iPad
Status
In development · 2026

Case study arriving soon ✦

Loomi's home screen: a 'Style something new' prompt, today's muse card featuring David Bowie, and recent looks.
Loomi's look board: four pieces in circular frames to drag and swap, with chips to refine the look and a 'Save this look' button.
Loomi's style quiz: style chips like Minimal, Bold and Edgy, and a grid of colours you reach for.
PLATES 04–06 · HOME / LOOK / QUIZ · TAP TO DEVELOP
The 2026 New School Recordings homepage: 'Latest releases' in gold condensed type beside a working turntable player.
REEL 03 · NSR_2026.MOV · TAP TO DEVELOP

Creative direction · Brand · Web

New School Recordings

Creative direction for a Boston electronic label since 2010: the crown and the gold-on-black identity, club nights, merch, album art, music visualizers and three generations of website. The newest, from 2026, turns the catalogue into a record you can spin.

Client
New School Recordings
Years
2010–2026
Read the case study
The HAC!BD Comic Con landing page: 'Harap Alb continuă!' in gothic lettering beside the comic's hero in armour.
REEL 04 · HACBD_CONCEPT.MOV · TAP TO DEVELOP

Campaign concept · Landing page · UI

HAC!BD

A first Comic Con for Romania's leading comics publisher. A landing page, a slogan built on the hero's own story (Și tu poți fi supererou: you can be a superhero too), and a digital take on the HAC! card game that rewards the most loyal readers.

Context
Design challenge for Zitec
Year
2022
Read the case study
A box of printed Popcat Tasty Adult Cat Treats bags, the cat in its hood peeking up from the one on top.
REEL 05 · POPCAT_MAKING_OF.MOV · TAP TO DEVELOP

Packaging · Product concept · Production

Popcat

The internet's favourite cat, turned into a real bag of adult cat treats. Product idea, packaging and 3D mock-ups, then printed bags, filled and sealed by hand. Rise and Pop.

Client
Popcat
Year
2025
Read the case study

The archive · 2007–2026

Between the brand and the people it's for.

Campaigns, interfaces and album art for Yamaha, Harley-Davidson, Live Nation, TIDAL and two decades of electronic music. Different formats, the same job: turning what a business means into something people notice, use and keep.

Open the archive
  1. Campaigns 04 An idea, made into something people stop scrolling for.
  2. Interfaces 06 A product's promise, made into something people can hold and use.
  3. Sound made visible 38 An artist's sound, made into the first thing a listener sees.
  • Yamaha Music USA
  • Harley-Davidson
  • Live Nation
  • TIDAL
  • Burberry
  • Stella Artois
  • Harry’s
  • Audien
  • Shanahan
  • Andre Sobota
  • New School Recordings
  • Quite Right Records
  • RoBrady

A note on the name

Klangwelt

klang
German, n. sound, tone, the ring of something
welt
n. world

A world of sound.

I never explained the name. Klangwelt means sound world, and it's the idea under everything on this tape. Every project starts as something I hear before I see it: a mood, a rhythm, a frequency. The work is the translation. Sound, made visible.

Experiments in frequencies · own footage, glitched & altered image & sound. Press play: everything on this page reacts to the sound.

Fig. 1: Experiments in frequencies TC 00:00:00:00

sub-entry 01 What I do

sub-entry 02 · testimonials In their words

“Without a doubt the most professional, inspiring and creative people I have ever worked with.”
ADMIT ONE Shanahan · REVEALED / Armada
“Made my vision come to life.”
ADMIT ONE Ares Carter · Big & Dirty / Spinnin'
“It's very clear she takes the time to deliver a complete project.”
ADMIT ONE Audien · Ultra Music / Spinnin'

liner notes The story so far

  1. Iași born between seven hills; studied computer science
  2. 2004 landed my first job as web designer at Magenta Advertising in Bucharest
  3. 2010 started as designer & creative director for New School Recordings
  4. 2012 moved to Boston to continue my work with the label
  5. 2013 moved to Florida; freelance & contract work with studios, labels, design agencies, brands
  6. now remote & contract work serving EU and USA markets

I started making websites and graphics in 2001 and never really stopped collecting things: skills, scraps, references, receipts. Always following where passion leads me next.

— K.

How I work

END OF SIDE A · rewind?

Let's make something
worth keeping.

hello@klangwelt.com

● currently booking projects for 2027