Content and Video May 5, 2020

TIDAL Music Social Media Ad Campaign

social media advertising campaign for TIDAL Music streaming app

TIDAL is an artist-owned global music streaming and entertainment platform that brings artists and fans closer together through unique original content and exclusive experiences.

TIDAL has the commitment of artist owners such as Shawn “JAY Z” Carter that believe in creating a more sustainable model for the music industry.


Client brief

TIDAL introduced artist-powered playlists and wanted to bring awareness to this new feature through engaging video content and Instagram stories showcasing the fun of this addition with the use of original footage, graphics, stickers, and platform-specific elements.

TIDAL Music Streaming App
TIDAL Music Streaming App

Concept: With this new feature, TIDAL’s focus is for you to discover what music your favorite artists listen to.

Campaign talking points:

  • The new unique playlists on TIDAL exclusive to users
  • TIDAL featuring over 150 renowned artists – share one or more of your favorites
  • Exclusive deal: $5 for a 5-month subscription