Logo
The first step in creating a successful brand identity is designing its logo. And we all know that a musician’s logo is more than a random signature, is the core of the artist itself.
Tyler Michaud Full Branding
Project Highlights: Creative Direction, Art Direction, Branding, Web Design, Graphic Design
Who is Tyler Michaud ?
With his diverse and energetic sound, Tyler Michaud has firmly emerged as one of the most promising leaders of the next generation of DJs and producers. Tipped by the British "Mixmag Magazine" as the "Talented & Confident Audio-Bully" ; his impressive production repertoire has been released on numerous top electronic music labels including Tiesto's Black Hole, Paul Van Dyk's Vandit Records, Armin Van Buuren's Armada Recordings, and several other major commercial and independent music imprints.
The task for this project was to create the visual identity of Tyler Michaud from A to Z. We decided to go with an "explosive" style, to match the energy and hype in Tyler's music.
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Website
The web solution we came up with is consisted in an adaptive website, that is being displayed differently according to the device from which it's being visited.
We wanted to maintain the aspect of it on each platform and in the same time respond to the needs of our visitors. Therefore, if we try to access it from a big screen monitor, the server will serve you a version of the website designed for a high resolution. If we are visiting the website from a laptop, the server will show us a medium version of the website. And if we are typing from a smartphone, we’ll be automatically redirected to the mobile version.
The website is coded using Html5 and CSS2 + CSS3. It also uses JavaScript for the slider animation and the integration of several widgets. Initially we wanted to develop this to a CMS platform, but we canceled the idea due to the limitations of the platform. Instead, we modularized the entire code by using Php, making everything easy to update and modify.
Social Media Customization
Social media presence is vital nowadays for the survival of a brand and the interaction with the clients and fans, that’s why we branded the profile on every important social network.
Album Art
Even though some people would argue that the art of designing album covers is dead, we consider that having an eye-catchy artwork could help a lot your image as an artist by conveying more message to your brand identity.
Artworks & Flyers
Events and public appearances play a major part in the career of an artist. We make sure that each little detail falls into place, and your image is perfectly sleek and professional by designing artworks and posters meant to stand out.
Client Testimonial
" Klangwelt Design is undoubtedly the best company I've dealt with in the past 10 years! As a DJ/Producer & Record Label Owner, I needed a comprehensive brand identity. From logos, to websites, newsletters, social media customization, T-shirts, album release covers, flyers, product graphics, and more - they delivered 100% in a very timely and cost effective fashion. I would never go to anyone else for my branding needs. "
